The 2024/2025 business year of BEDNAR FMT as seen by Jan and Vojtěch Bednář

The 2024/2025 business year was a period of intense work, strategic decisions and important milestones for BEDNAR FMT. Despite the volatile situation on agricultural markets, we focused on developing key products, strengthening relationships with business partners and customers, and further improving production quality and innovation. How do Jan Bednář, Sales Director, and Vojtěch Bednář, Production Director, assess this year?

Jan Bednář: Sales support, new products and strong personal ties

From a business perspective, 2024/2025 was a very dynamic year, largely focused on supporting key product segments, especially seed drills. One of the most significant steps was the launch of the DRILL MASTERS project, which we prepared as a comprehensive platform to support the sales of BEDNAR seeding technology.

The DRILL MASTERS project is based on real customer references from various countries around the world, their experiences with our seed drills and practical agronomic results. Authentic stories from real life are one of the strongest arguments for customers when making decisions today.

Ukraine is BEDNAR's number one market, where the company holds a leading position in the soil cultivation machinery segment

Personal visits to Ukraine were also very important, where we had the opportunity to meet with representatives of major agricultural holdings. In addition to presenting BEDNAR machines, we emphasised comprehensive technological solutions and agronomic consulting, which has proven to be the right way to build stable cooperation even in demanding markets.

In addition, Ukraine has once again confirmed not only its leading position in the sale of BEDNAR machines, but also the leading position of the BEDNAR brand in the soil cultivation machinery segment on the local market. I therefore greatly appreciate the work of our entire team and individual business partners, who, even in these difficult times, demonstrate a high degree of professionalism, commitment and loyalty to our company.

The five largest markets included Ukraine, Poland, Romania, Australia, and the Czech Republic.

Personal presence on the markets as a key tool for direct contact with customers and sharing know-how

During the year, we participated in a number of important national and international events and field days, the aim of which was to present and launch new machine models on the market. These new products have further expanded our product portfolio and respond to the current needs and requirements of farmers and business partners.

The DURACUT TE cutting roller attracted a great deal of attention. This revolutionary machine is designed for vertical soil cultivation and effective management of post-harvest residues, cutting and partial incorporating them in a single pass. The machine excels in high working efficiency, low operating costs and significant agronomic benefits, which contribute to improving soil structure and overall processing quality.

BEDNAR CAMP místem setkání obchodních partnerů z celého světa

The summer event BEDNAR CAMP was a truly exceptional event, which became a meeting place for almost all BEDNAR representatives. Under the motto “WHERE INNOVATION MEETS EXPERIENCE”, we welcomed 500 representatives of business partners from 29 countries around the world over four days. BEDNAR CAMP was not just about machines, but above all about sharing know-how, personal meetings and strengthening trust, which is key to long-term success.

Vojtěch Bednář: Stabilní výroba, kvalita a nové technologie

From a production perspective, 2024/2025 was primarily about stability, optimisation and preparing for the future. Despite the reduced performance of the production lines, we managed to maintain two-shift operation at the production plant, which I consider to be very important.

During the period of lower capacity utilisation, we focused specifically on improving production quality, optimising processes and internal efficiency. We used this time to review production procedures, plan and prepare new projects that will have an impact in the coming years.

Umělá inteligence jako partner zaměstnanců

Artificial intelligence (AI) is playing an increasingly important role in production and planning. AI is gradually being incorporated into production management, forecasting, capacity planning and logistics flow optimisation. We see it as an important tool that helps us respond to changing conditions and increase competitiveness.

At the same time, we are working on new end-user-oriented projects, including the MyBednar application. It aims to become a modern digital tool for BEDNAR machine owners, combining technology, service, data and user comfort into a single entity.

Despite the current geopolitical situation, the crisis in a number of markets and the unstable mood among farmers, we believe that the situation will take a turn for the better again. We would like to thank all our employees and business partners who contribute to building the BEDNAR brand through their daily work.

JOY OF FARMING
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BEDNAR FMT s.r.o.