Striking launch of Bednar in Borgeby Fältdagar show
Bednar is not at all new name in Sweden, but so far the company was successfully selling only one product from the wide range – Mulcher. So far, but not anymore as the whole range of Bednar tillage, stubble management, seeding and fertilizing machines was launched in Borgeby Fältdagar show that took in the field near village of Borgeby near Malmö, Sweden. In total 7 Bednar machines of all types and sizes were exhibited by MF import of Lantmännen Maskin AB there.
Borgeby Fältdagar is an annual open-air show, main agricultural event in Sweden. It is visited by over 20,000 visitors every year, 20,100 in 2019.07.01.
In fact, Bednar machines have started to be delivered to MF Import already in the autumn of 2018, and in spring in 2019. SwifterDiscs, Swifters and OMEGA OO_FL drills were demonstrated to dealers and tested at selected farms to make sure machines are well accepted by farmers and dealers. Official public launch was delayed until the most important agricultural event.
In the evening before the opening day of the show MF Import and Massey Ferguson dealer network staff, welcomed 21 selected farmer in the stand. Business directors of MF Import, Roger Wahlberg, and BEDNAR FM, Jan Bednar, made introductory speeches, while MF Import’s Erik Helgesson and Magnus Ramberg introduced every machine in the stand.
Some say that it is not possible to believe salesmen, however we had farmer reporting his experience using SWIFTER SE 10000 extensively during the spring campaign. Resume of his speech would be: “I haven’t seen yet the machine that could prepare better seedbed for sugar beet!”
The evening continued while enjoying good food and discussing machinery. Then and during the whole show Bednar machines generated healthy interest from farmers. Several demos where booked and future outlook seems to be bright.
Gytis Slavinskas, BEDNAR FMT s.r.o.