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BEDNAR CAMP 2025 with the motto “WHERE INNOVATION MEETS EXPERIENCE”

This was the motto of this year’s international training for BEDNAR sales representatives, which took place ahead of the upcoming AGRITECHNICA 2025 fair. During four intensive days, 500 representatives of our business partners from 29 countries around the world visited the Czech Republic.

“The motto „Where innovation meets experience“ is based on BEDNAR’s long-standing philosophy of listening to the needs of end customers and developing machines that meet these requirements. We see this year’s BEDNAR CAMP as a unique opportunity to present to our partners not only innovations in individual machines, but also completely new products that will be officially launched at the AGRITECHNICA exhibition in Hanover,” says Ing. David Ryčl, Marketing Director at BEDNAR.

4 DAYS, 5 MACHINE GROUPS AND A FOCUS ON NEW PRODUCTS

During the training, participants had the opportunity to familiarise themselves with a total of 19 machines, divided into five main categories, such as disc harrows and seed drills. Key information was provided at individual stations, including key selling points, equipment options and comparisons with competitors models. The aim was to provide sales representatives with the most comprehensive overview possible for the successful presentation of machines to end customers.

4 TRACTOR BRANDS AND PRACTICAL DEMONSTRATIONS OF MACHINES

The practical demonstration are traditionally one of the highlights of the entire training course, and this year was no exception. The demonstrations focused primarily on presenting new products that have already been or will be launched on the market in the coming business year.

The new products on display included, for example:

  • DIRECTO NE 12000 no-till seed drill,
  • SONIQ ON 3000 seed drill combination,
  • DURACUT TE 7500 heavy-duty cutting roller,
  • GALAXY GE 12300 cambridge rollers,
  • the new generation of ATLAS AO_PROFI GEN II disc harrows.

All machines were demonstrated by tractors from leading brands – JOHN DEERE, CASE IH, FENDT and NEW HOLLAND.

Are you interested in this year’s innovations? Come and see them for yourself! We look forward to seeing you at AGRITECHNICA 2025, which will take place from 9 to 15 November 2025 in Hanover, Germany.

Visit us at the BEDNAR stand in hall 12 – we look forward to welcoming you!

JOY OF FARMING
[email protected]
BEDNAR FMT s.r.o.

JOY OF FARMING
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