{"id":372921,"date":"2019-04-30T00:00:00","date_gmt":"2019-04-29T22:00:00","guid":{"rendered":"https:\/\/www.bednar.com\/blog\/la-societe-bednar-continue-son-expansion-au-royaume-uni"},"modified":"2022-01-11T17:28:13","modified_gmt":"2022-01-11T16:28:13","slug":"la-societe-bednar-continue-son-expansion-au-royaume-uni","status":"publish","type":"post","link":"https:\/\/www.bednar.com\/fr\/blog\/la-societe-bednar-continue-son-expansion-au-royaume-uni\/","title":{"rendered":"La soci\u00e9t\u00e9 BEDNAR continue son expansion au Royaume-Uni"},"content":{"rendered":"\n<div class=\"post-section\" style=\"background-image: url();\"><\/div>\n<div class=\"one-full-section\"><br \/>\n<br \/>\n<\/div>\n<div class=\"hr-section\"><\/div>\n<div class=\"post-section\" style=\"background-image: url();\"><br \/>\n<h1>Les machines BEDNAR ont un important potentiel au Royaume-Uni<\/h1><br \/>\n<\/div>\n<p class=\"awesome-textblock\"><\/p>\n<h2>La soci\u00e9t\u00e9 BEDNAR FMT s.r.o. a d\u00e9cid\u00e9 d\u2019entrer sur le march\u00e9 britannique. L\u2019\u00e9quipe de collaborateurs actuels va d\u00e9velopper le r\u00e9seau de revendeurs en Grande-Bretagne et en R\u00e9publique d\u2019Irlande. \u00c0 compter du 1er avril 2019, c\u2019est Monsieur Warren Rivers-Scott qui est \u00e0 la t\u00eate de cette \u00e9quipe. Sa mission principale est de mettre en place et de maintenir de solides partenariats en termes de vente et de service apr\u00e8s-vente avec des concessionnaires actifs sur tout le territoire du Royaume-Uni.<\/h2>\n<p><\/p>\n<div class=\"hr-section\"><\/div>\n<div class=\"one-half-section\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/BEDNAR_enters_UK_Market_800x533px.jpg\" alt=\"\"><br \/>\n<\/div>\n<div class=\"one-half-section\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/Picture.jpg\" alt=\"\"><br \/>\n<\/div>\n<div class=\"hr-section\"><\/div>\n<p class=\"\"><br \/>\n\u00ab Je suis persuad\u00e9 que la soci\u00e9t\u00e9 BEDNAR a un \u00e9norme potentiel au Royaume-Uni et ce, principalement en raison de ses exp\u00e9riences du syst\u00e8me du Central Traffic Farming (CTF) \u00bb indique Warren. \u00ab Nous proposons d\u00e8s \u00e0 pr\u00e9sent plusieurs machines qui sont destin\u00e9es au syst\u00e8me CTF et qui ont des largeurs de 12 et 18 m. \u00c0 l\u2019occasion du salon AGRITECHNICA 2019, nous pr\u00e9senterons une nouvelle machine et nous aurons ainsi une gamme CTF pratiquement compl\u00e8te \u00e0 proposer aux fermiers britanniques. \u00bb<br \/>\n<\/p>\n<p class=\"\"><br \/>\n\u00ab \u00c0 c\u00f4t\u00e9 d\u2019\u00e9quipements con\u00e7us pour \u00eatre attel\u00e9s \u00e0 des tracteurs de plus de 500 chevaux, nous proposons au Royaume-Uni une solution compl\u00e8te destin\u00e9e aux petites fermes. Nous sommes en contact avec des fermiers qui poss\u00e8dent des tracteurs de 200 \u00e0 400 chevaux et nous recherchons ensemble les meilleures solutions aux besoins de leurs fermes \u00bb ajoute Warren.<br \/>\n<\/p>\n<div class=\"one-half-section\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/5DM42177.jpg\" alt=\"\"><br \/>\n<\/div>\n<div class=\"one-half-section\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/19L6464.jpg\" alt=\"\"><br \/>\n<\/div>\n<div class=\"hr-section\"><\/div>\n<p class=\"\"><br \/>\nTout comme dans les autres pays, tout au long de la saison en cours, les fermiers du Royaume-Uni auront l\u2019occasion de tester un cultivateur universel <span style=\"text-decoration: underline;\"><a href=\"\/?page_id=171158\">VERSATILL VO 7500PROF<\/a>I<\/span> de 7,5 m de large. Ils pourront \u00e9galement tester un d\u00e9chaumeur \u00e0 disques \u00e0 large prise <a href=\"\/?page_id=9575\"><span style=\"text-decoration: underline;\">SWIFTERDISC XE<\/span><\/a> 12000 qui a \u00e9t\u00e9 con\u00e7u pour r\u00e9aliser un d\u00e9chaumage de qualit\u00e9, rapide et peu on\u00e9reux jusqu\u2019\u00e0 une profondeur de 12 cm. Nous leur pr\u00e9senterons \u00e9galement notre semoir <a href=\"\/?page_id=22932\"><span style=\"text-decoration: underline;\">OMEGA OO 6000L<\/span><\/a> afin qu\u2019ils puissent se rendre compte de la pr\u00e9cision avec laquelle les machines Bednar mettent les couverts en place.<br \/>\n<\/p>\n<p class=\"\"><br \/>\n\u00ab Dans le courant de la saison 2019, nous allons principalement proposer des d\u00e9monstrations de machines agricoles BEDNAR aux revendeurs potentiels et aux fermiers pour qui la mise en place des couverts est importante et qui s\u2019int\u00e9ressent \u00e0 l\u2019agriculture moderne. L\u2019entr\u00e9e r\u00e9elle sur le march\u00e9 britannique sera le salon LAMMA 2020 qui se tiendra \u00e0 Birming \u00bb explique Warren pour conclure.<br \/>\n<\/p>\n<div class=\"one-half-section\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/DJI_0793.jpg\" alt=\"\"><br \/>\n<\/div>\n<div class=\"one-half-section\"><br \/>\n<img decoding=\"async\" src=\"https:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/Versatile-VO-6000_Habry_DJI_0015.jpg\" alt=\"\"><br \/>\n<\/div>\n<div class=\"hr-section\"><\/div>\n<h2>FOTO<\/h2>\n<div class=\"hr-section\"><\/div>\n\n        <div class=\"gallery\">\n\n            <ul>\n\n                \n                    <li>\n\n                        <a href=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/BEDNAR_enters_UK_Market_800x533px.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/BEDNAR_enters_UK_Market_800x533px.jpg\" alt=\"\"><\/a>\n\n                    <\/li>\n\n                    \n                    <li>\n\n                        <a href=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/Picture.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/Picture.jpg\" alt=\"\"><\/a>\n\n                    <\/li>\n\n                    \n                    <li>\n\n                        <a href=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/5DM42177.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/5DM42177.jpg\" alt=\"\"><\/a>\n\n                    <\/li>\n\n                    \n                    <li>\n\n                        <a href=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/19L6464.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/19L6464.jpg\" alt=\"\"><\/a>\n\n                    <\/li>\n\n                    \n                    <li>\n\n                        <a href=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/DJI_0793.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/DJI_0793.jpg\" alt=\"\"><\/a>\n\n                    <\/li>\n\n                    \n                    <li>\n\n                        <a href=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/Versatile-VO-6000_Habry_DJI_0015.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/Versatile-VO-6000_Habry_DJI_0015.jpg\" alt=\"\"><\/a>\n\n                    <\/li>\n\n                    \n            <\/ul>\n\n        <\/div>\n\n        \n<div class=\"hr-section\"><\/div>\n<h2>ARTICLES ASSOCI\u00c9S<\/h2>\n<p class=\"\"><br \/>\n<br \/>\n<\/p>\n<div class=\"hr-section\"><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>La soci\u00e9t\u00e9 BEDNAR FMT s.r.o. a d\u00e9cid\u00e9 d\u2019entrer sur le march\u00e9 britannique. L\u2019\u00e9quipe de collaborateurs actuels va d\u00e9velopper le r\u00e9seau de revendeurs en Grande-Bretagne et en R\u00e9publique d\u2019Irlande. \u00c0 compter du 1er avril 2019, c\u2019est Monsieur Warren Rivers-Scott qui est \u00e0 la t\u00eate de cette \u00e9quipe. Sa mission principale est de mettre en place et de maintenir de solides partenariats en termes de vente et de service apr\u00e8s-vente avec des concessionnaires actifs sur tout le territoire du Royaume-Uni.<\/p>\n","protected":false},"author":1,"featured_media":342412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[525,1035,79,349,434],"tags":[],"class_list":["post-372921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-omega_oo_l","category-versatill-vo_profi-5","category-non-classifiee","category-company-events-fr-2","category-swifterdisc-xe-2-fr"],"acf":{"item-bg":false,"item-bg_kop\u00edrovat":false,"item-bg-mobile":false,"item-youtube":"","item-title":"","fixed-title":"","item-desc":"","item-mach-desc":"","item-mach-config":"","item-mach-down":"","item-align":false,"item-code":"","google-map":"","disable-header":false,"main-content":false,"nav-main-cat":false,"nav-sub-cat":false,"_aviaLayoutBuilderCleanData":"[av_horizontal_gallery ids='207657,207642,207627,207612,207597,207582' height='20' size='gallery' links='' 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custom_class='no-height'][\/av_section]\r\n\r\n[av_one_full first min_height='av-equal-height-column' vertical_alignment='av-align-middle' space='' margin='0px' margin_sync='true' row_boxshadow_color='' row_boxshadow_width='10' link='' linktarget='' link_hover='' padding='0px' padding_sync='true' highlight_size='1.1' border='' border_color='' radius='0px' radius_sync='true' column_boxshadow_color='' column_boxshadow_width='10' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' av_uid='av-jnpqbee2' custom_class='heading-top']\r\n[av_heading heading='NOUVEAUT\u00c9S' tag='h1' link_apply='' link='manually,http:\/\/' link_target='' style='blockquote modern-quote' size='28' subheading_active='' subheading_size='15' margin='' margin_sync='true' padding='10' color='' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-jsekphgk' custom_class='' admin_preview_bg=''][\/av_heading]\r\n[\/av_one_full]\r\n\r\n[av_hr class='invisible' height='-50' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av-desktop-hide='aviaTBav-desktop-hide' av-medium-hide='aviaTBav-medium-hide' av_uid='av-jnppiwll' custom_class='' admin_preview_bg='']\r\n\r\n[av_section min_height='' min_height_px='500px' padding='small' shadow='no-border-styling' bottom_border='no-border-styling' bottom_border_diagonal_color='#333333' bottom_border_diagonal_direction='' bottom_border_style='' custom_margin='0px' custom_margin_sync='true' custom_arrow_bg='' id='' color='main_color' background='bg_color' custom_bg='#f2f2f2' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' attach='scroll' position='top left' repeat='no-repeat' video='' video_ratio='16:9' overlay_opacity='0.5' overlay_color='' overlay_pattern='' overlay_custom_pattern='' av_element_hidden_in_editor='0' av_uid='av-jpl2rihg' custom_class='']\r\n[av_heading heading='Les machines BEDNAR ont un important potentiel au Royaume-Uni' tag='h1' link_apply='' link='manually,http:\/\/' link_target='' style='blockquote modern-quote' size='24' subheading_active='' subheading_size='15' margin='' margin_sync='true' padding='10' color='' custom_font='' av-medium-font-size-title='' av-small-font-size-title='' av-mini-font-size-title='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-juv78bfo' custom_class='' admin_preview_bg=''][\/av_heading]\r\n[\/av_section]\r\n\r\n[av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-7st7' custom_class='awesome-textblock' admin_preview_bg='']\r\n<h2>La soci\u00e9t\u00e9 BEDNAR FMT s.r.o. a d\u00e9cid\u00e9 d\u2019entrer sur le march\u00e9 britannique. L\u2019\u00e9quipe de collaborateurs actuels va d\u00e9velopper le r\u00e9seau de revendeurs en Grande-Bretagne et en R\u00e9publique d\u2019Irlande. \u00c0 compter du 1er avril 2019, c\u2019est Monsieur Warren Rivers-Scott qui est \u00e0 la t\u00eate de cette \u00e9quipe. Sa mission principale est de mettre en place et de maintenir de solides partenariats en termes de vente et de service apr\u00e8s-vente avec des concessionnaires actifs sur tout le territoire du Royaume-Uni.<\/h2>\r\n[\/av_textblock]\r\n\r\n[av_hr class='invisible' height='20' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av_uid='av-jnppiwll' custom_class='' admin_preview_bg='']\r\n\r\n[av_one_half first min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' link='' linktarget='' link_hover='' padding='0px' padding_sync='true' border='' border_color='' radius='0px' radius_sync='true' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' av_uid='av-3zej' custom_class='one-half-small-gap']\r\n[av_image src='http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/BEDNAR_enters_UK_Market_800x533px.jpg' attachment='207597' attachment_size='full' align='center' styling='' hover='' link='lightbox' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' copyright='' animation='no-animation' av_uid='av-jiadkrth' custom_class='' admin_preview_bg=''][\/av_image]\r\n[\/av_one_half]\r\n\r\n[av_one_half min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' link='' linktarget='' link_hover='' padding='0px' padding_sync='true' border='' border_color='' radius='0px' radius_sync='true' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' av_uid='av-3zej' custom_class='one-half-small-gap']\r\n[av_image src='http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/Picture.jpg' attachment='207582' attachment_size='full' align='center' styling='' hover='' link='lightbox' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' copyright='' animation='no-animation' av_uid='av-jiadkrth' custom_class='' admin_preview_bg=''][\/av_image]\r\n[\/av_one_half]\r\n\r\n[av_hr class='invisible' height='20' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av_uid='av-jnppiwll' custom_class='' admin_preview_bg='']\r\n\r\n[av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-jiadqhq3' custom_class='' admin_preview_bg='']\r\n\u00ab Je suis persuad\u00e9 que la soci\u00e9t\u00e9 BEDNAR a un \u00e9norme potentiel au Royaume-Uni et ce, principalement en raison de ses exp\u00e9riences du syst\u00e8me du Central Traffic Farming (CTF) \u00bb indique Warren. \u00ab Nous proposons d\u00e8s \u00e0 pr\u00e9sent plusieurs machines qui sont destin\u00e9es au syst\u00e8me CTF et qui ont des largeurs de 12 et 18 m. \u00c0 l\u2019occasion du salon AGRITECHNICA 2019, nous pr\u00e9senterons une nouvelle machine et nous aurons ainsi une gamme CTF pratiquement compl\u00e8te \u00e0 proposer aux fermiers britanniques. \u00bb\r\n[\/av_textblock]\r\n\r\n[av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-jiadqhq3' custom_class='' admin_preview_bg='']\r\n\u00ab \u00c0 c\u00f4t\u00e9 d\u2019\u00e9quipements con\u00e7us pour \u00eatre attel\u00e9s \u00e0 des tracteurs de plus de 500 chevaux, nous proposons au Royaume-Uni une solution compl\u00e8te destin\u00e9e aux petites fermes. Nous sommes en contact avec des fermiers qui poss\u00e8dent des tracteurs de 200 \u00e0 400 chevaux et nous recherchons ensemble les meilleures solutions aux besoins de leurs fermes \u00bb ajoute Warren.\r\n[\/av_textblock]\r\n\r\n[av_one_half first min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' link='' linktarget='' link_hover='' padding='0px' padding_sync='true' border='' border_color='' radius='0px' radius_sync='true' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' av_uid='av-3zej' custom_class='one-half-small-gap']\r\n[av_image src='http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/5DM42177.jpg' attachment='207627' attachment_size='full' align='center' styling='' hover='' link='lightbox' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' copyright='' animation='no-animation' av_uid='av-jiadkrth' custom_class='' admin_preview_bg=''][\/av_image]\r\n[\/av_one_half]\r\n\r\n[av_one_half min_height='' vertical_alignment='av-align-top' space='' margin='0px' margin_sync='true' link='' linktarget='' link_hover='' padding='0px' padding_sync='true' border='' border_color='' radius='0px' radius_sync='true' background='bg_color' background_color='' background_gradient_color1='' background_gradient_color2='' background_gradient_direction='vertical' src='' attachment='' attachment_size='' background_position='top left' background_repeat='no-repeat' animation='' mobile_breaking='' mobile_display='' av_uid='av-3zej' custom_class='one-half-small-gap']\r\n[av_image src='http:\/\/news.bednar.com\/wp-content\/uploads\/2019\/04\/19L6464.jpg' attachment='207612' attachment_size='full' align='center' styling='' hover='' link='lightbox' target='' caption='' font_size='' appearance='' overlay_opacity='0.4' overlay_color='#000000' overlay_text_color='#ffffff' copyright='' animation='no-animation' av_uid='av-jiadkrth' custom_class='' admin_preview_bg=''][\/av_image]\r\n[\/av_one_half]\r\n\r\n[av_hr class='invisible' height='20' shadow='no-shadow' position='center' custom_border='av-border-thin' custom_width='50px' custom_border_color='' custom_margin_top='30px' custom_margin_bottom='30px' icon_select='yes' custom_icon_color='' icon='ue808' font='entypo-fontello' av_uid='av-jnppiwll' custom_class='' admin_preview_bg='']\r\n\r\n[av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-jiadqhq3' custom_class='' admin_preview_bg='']\r\nTout comme dans les autres pays, tout au long de la saison en cours, les fermiers du Royaume-Uni auront l\u2019occasion de tester un cultivateur universel <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.bednar.com\/fr\/versatill-vo_profi\/\">VERSATILL VO 7500PROF<\/a>I<\/span> de 7,5 m de large. Ils pourront \u00e9galement tester un d\u00e9chaumeur \u00e0 disques \u00e0 large prise <a href=\"https:\/\/www.bednar.com\/fr\/swifterdisc-xe\/\"><span style=\"text-decoration: underline;\">SWIFTERDISC XE<\/span><\/a> 12000 qui a \u00e9t\u00e9 con\u00e7u pour r\u00e9aliser un d\u00e9chaumage de qualit\u00e9, rapide et peu on\u00e9reux jusqu\u2019\u00e0 une profondeur de 12 cm. Nous leur pr\u00e9senterons \u00e9galement notre semoir <a href=\"https:\/\/www.bednar.com\/fr\/omega-oo_l\/\"><span style=\"text-decoration: underline;\">OMEGA OO 6000L<\/span><\/a> afin qu\u2019ils puissent se rendre compte de la pr\u00e9cision avec laquelle les machines Bednar mettent les couverts en place.\r\n[\/av_textblock]\r\n\r\n[av_textblock size='' font_color='' color='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' av_uid='av-jiaegma5' custom_class='' admin_preview_bg='']\r\n\u00ab Dans le courant de la saison 2019, nous allons principalement proposer des d\u00e9monstrations de machines agricoles BEDNAR aux revendeurs potentiels et aux fermiers pour qui la mise en place des couverts est importante et qui s\u2019int\u00e9ressent \u00e0 l\u2019agriculture moderne. 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